National Account Manager – Grocery

We are seeking a highly motivated and commercially driven National Account Manager – Grocery to join our dynamic team. In this role, you will take full ownership of key Grocery retail accounts, developing and executing strategic plans to drive sales growth, distribution, and profitability.
The ideal candidate will bring a proven track record of success in managing major UK Grocery accounts (e.g. Tesco, Sainsbury’s, Asda), with strong commercial acumen, excellent negotiation skills, and the ability to build and maintain strong customer relationships. Experience in FMCG and a data-led, results-oriented mindset are essential.

Position Overview

Department
Sales
Location
M4 Corridor
Reports to
Retail Operations & Partnerships Director

What’s on offer:

  • Competitive Salary & Bonus Opportunity
  • Pension Scheme
  • Private Medical Insurance
  • Life Assurance
  • Discretionary Share Options (on completion of probation)
  • Hybrid/Flexible working model
  • A dynamic and inclusive work culture
  • Professional development and international growth opportunities

Key Duties and Responsibilities

  • Develop and execute strategic business plans for key Grocery accounts (e.g. Tesco, Sainsbury’s, Asda), aligned with commercial objectives
  • Drive distribution, availability, visibility, and promotion execution across the Grocery channel
  • Lead joint business planning, customer negotiations, and performance reviews with major retail partners
  • Manage P&L, portfolio mix, and promotional investment to maximise revenue and margin
  • Deliver data-led insights and promotional analysis to support key events and retailer campaigns
  • Build strong relationships with buying and category teams to unlock growth opportunities
  • Deliver data-led insights and promotional analysis to support key events and retailer campaigns
  • Build strong relationships with buying and category teams to unlock growth opportunities
  • Deliver data-led insights and promotional analysis to support key events and retailer campaigns
  • Build strong relationships with buying and category teams to unlock growth opportunities
  • Oversee all customer processes including line listings, pricing changes, invoice claims, and deductions
  • Monitor EPOS and sales data to inform forecasting, stock management, and trading performance

Role Requirements

  • Minimum of 5 years’ experience in a fast-paced FMCG environment, ideally managing major Grocery multiples (e.g. Tesco, Sainsbury’s, Asda, Morrisons)
  • Proven track record of delivering commercial growth, hitting KPIs, and driving incremental revenue through strategic account management
  • Experience owning P&L and developing Joint Business Plans (JBPs) with top-tier Grocery retailers
  • Strong understanding of the UK retail landscape, including trade investment, promotional planning, and shopper marketing execution
  • Highly proficient in Microsoft Office (Excel, PowerPoint, Outlook), with strong command of IRI/Nielsen/Kantar or retailer-specific data sets to drive insight-led conversations
  • Commercially astute with a strategic mindset, capable of balancing short-term sales goals with long-term brand building
  • Exceptional communication and negotiation skills, with a collaborative style and ability to influence cross-functional stakeholders
  • Self-motivated and proactive, with strong planning, organisation, and presentation skills
  • Flexible working arrangement (minimum of 3 days a week in the Bracknell office HQ)
  • Full clean UK driving license

Environment and Culture

VLG is a fast-paced, determined, and agile business. Commercially led, the current structure of our teams enables quick decision-making and the opportunity to work within a broad and varied remit.

Our culture gives our people the opportunity to influence and collaborate in a friendly and open environment. We also recognise and develop potential within our teams.

We look for the following interpersonal skills in our people which demonstrate behaviours representing our values of partnership, empowerment, precision, and potential:

  • Customer focussed – We recognise that our customers are key to our success
  • Innovation – We like our employees to seek out better ways of working
  • Strong decision-making capabilities – Ability to meet multiple demands and be deadline-driven
  • An active listener – Using coaching and mentoring as a preferred style of managing
  • Committed to developing their team – and the wider business, capable of and willing to participate in continuous learning
  • Competent at managing change – independently and at a team level
  • Willing to “pitch in” – getting involved at all levels
  • Ambassadors – To be always ambassadors of VLG
  • Able to work under pressure – and maintain a positive manner

All employees have a responsibility for ensuring they undertake their duties in full accordance with the company’s policies and procedures.

This job description is intended to be a general guide to the duties relevant to the role and will change from time to time so should not be seen as an exhaustive specification.

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